Your testimonial page should be focused, scannable, and aligned to a single conversion goal. Here’s how to structure it.
Headline selection
- Promise the outcome: “How [Peers] Ship 3× Faster with Us.”
- Reference social proof: “Trusted by 1,200+ Teams.”
- Keep it concise; let quotes carry the detail.
Customer profile and context
- Label industry, company size, and role to boost relevance.
- Add headshots and logos where allowed; always attribute clearly.
- Group by use case (Onboarding, Automation, Analytics) for fast scanning.
Highlight a single top testimonial
- Lead with your strongest proof (hero quote or short video).
- Pair with a primary CTA (Start Trial, Book Demo) and a secondary CTA (See Case Study).
- Use a clear design hierarchy: one hero, then supporting quotes.
Visual elements
- Photos and logos establish credibility instantly.
- Consider before/after visuals: metrics snapshots, timelines, or a short chart.
- Use pull‑quotes, bolded phrases, and star ratings for skimmability.
Alignment and relevance
- Show testimonials that match the page’s offer (e.g., enterprise page → enterprise logos).
- Localize or segment by persona to increase perceived fit.
- Remove outdated or low‑specificity quotes that dilute impact.
Using a page builder or template
- Start with a clean grid; 2–3 columns on desktop, single column on mobile.
- Standardize card components (photo, quote, attribution) for consistency.
- Keep assets organized so updates are easy; generate new quote images with TestimonialCreator.com.