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Tips, best practices and general testimonial information

Best Practices for High‑Quality Testimonials

Best Practices for High‑Quality Testimonials

Great testimonials are specific, relevant, and credible. Use these standards to turn raw feedback into persuasive, on‑brand proof.
Distributing and Repurposing Your Testimonials

Distributing and Repurposing Your Testimonials

Collection is only half the game. Put testimonials to work across your funnel and channels to maximize ROI.
Designing a Testimonial Page That Converts

Designing a Testimonial Page That Converts

Your testimonial page should be focused, scannable, and aligned to a single conversion goal. Here’s how to structure it.
Formats & Types: 10 Ways to Use Testimonials

Formats & Types: 10 Ways to Use Testimonials

Mix formats to meet buyers where they are. Each type below includes when it shines and a quick implementation tip.
Why Testimonials Work & How to Ask for Them

Why Testimonials Work & How to Ask for Them

Testimonials turn client experience into relatable proof. Used well, they reduce perceived risk, accelerate trust, and make your offer feel safe and desirable.