Mix formats to meet buyers where they are. Each type below includes when it shines and a quick implementation tip.
Quote testimonials
Short, scannable text quotes for pages, decks, and emails.
Best when you need quick, high‑relevance proof above the fold.
Video testimonials
Human voice and expression build strong credibility.
Use for product pages and ads; keep clips under 60–90 seconds.
Audio testimonials
Lightweight alternative to video; ideal for podcasts and support pages.
Pair audio with a headshot + transcript snippet.
Case studies
Deep dives with context, implementation, and measurable results.
Perfect for sales enablement and high‑consideration deals.
Social media testimonials
Public posts, threads, or comments you can embed or screenshot.
Request permission and add a source link for credibility.
Customer interview testimonials
Q&A format with quotes and highlights.
Great for blogs and newsletters; pull 2–3 quotable lines.
Authority / influencer testimonials
Industry figures or analysts endorsing your product.
Use sparingly and prominently on home/landing pages.
Peer review testimonials
From marketplaces and review sites (G2, Capterra, etc.).
Embed badges and snippets; keep source and date visible.
Blog post testimonials
Customer stories published on your blog with narrative flow.
Add schema, images, and a strong CTA to convert readers.
Press / media testimonials
Quotes from articles, podcasts, or awards.
Use logos and short pull‑quotes; link to the source.